You know, we’ve spoken with a few people recently, who seem to be under the apprehension that sticker printing doesn’t need as much care and attention as other different types of marketing. However, Versa-Print is massively in disagreement with this and we whole heartedly believe that sticker printing needs the same effort and concentration as any other marketing techniques, after all, its still money. Not only that its either representing you as a person, your beliefs or more often or not your company so you need to make sure that the printed stickers you are about to purchase communicates the right message about you or your business.
To help you achieve that all around quality image with your company labels and/or printed stickers we have prepared some helpful tips, more like a guide as to what you need to do before sending the printed sticker design off to the print company UK.
• Check the design of your stickers to ensure that it is done in CMYK printing mode. You need to try and avoid using RGB colour to CMYK because a printer uses CMYK colour for its presses or you might find that in print you’ll get something completely different to your original design.
• When sending over the design it can be good practice to send over the original image and font files. You don’t want the printer misinterpreting your original design for example if you send over the original photoshop file (maybe the file is too big to convert to a jpeg for example) and they don’t have that font then it will automatically replace that font with another. There usually is a warning message but do you want to take that risk? Only real exception is if you are using standard fonts.
• Make sure you bump up the resolution to the maximum (300dpi) because this sure helps maintaining the quality of image for your printed stickers.
• Check your work before you send it, especially looking out for any potential grammar or spelling mistakes. The liability of this falls on you, not the printer so making sure this is right is paramount.
• Include bleed lines/dots in your design. Bleed lines help the print company determine where the ink meets the edge. Again the responsibility really falls on you not the printer. The last thing you want is the stickers not being cut right to the edge and leaving empty gaps.
• Make sure you know where the centre of your design is. This keeps the design balanced and lined up.
• The trim area. Just make sure that your text isn’t close to where its cut as this can give your printed stickers a bit of a shoddy amateurish look.
• Check for blotches, marks and alignment when your printed stickers have been printed. With printing it’s all about quality so ensuring your stickers are print perfect is paramount to ensuring you are getting quality for your money.